MSC-certified Western Rock Lobster (the world's first MSC fishery) vs imported lobster.
How Western Rock Lobster compares to imported equivalents on key nutrients.
Imported alternatives (US/Canada lobster, NZ packhorse) are cheaper. WRL is the world's largest single-species lobster fishery and has held MSC certification since 2000.
kg CO₂e per kg
Australian FTE per tonne
Source: FRDC economic contribution
days pot-to-plate (live)
Australia: Pot-caught; oxygenated live transport
Imported: Mixed
Australia: Very low
Imported: Low
Australia: Tag-to-plate via Geraldton co-op chain
Imported: Variable
WRL is the gold-standard global benchmark for lobster sustainability — imports rarely match its supply chain.