All risksRisks of Imported · Risk 1 of 5

Food Fraud & Mislabelling

Globally, one in five seafood samples is mislabelled. Imported product is the highest-risk category. The 2026 Australian labelling standard exists for a reason.

1 in 5Global seafood samples found to be mislabelled

What ‘snapper’ really means

DNA tests of imported seafood — performed across the US, EU, Asia, and Australia — repeatedly find mislabelling rates of 20–40%. Cheaper species are routinely sold as more expensive ones. Imported ‘snapper’ might be tilapia. Imported ‘tuna’ might be escolar (which causes diarrhoea).

  • Oceana's global meta-analysis: 1 in 5 seafood samples mislabelled
  • Australian Marine Conservation Society DNA testing has flagged Australian retail as well — predominantly on imported product
  • Higher-priced names (snapper, grouper) are the most-substituted

Why the Australian system catches more

Australian commercial fisheries operate under VMS-tracked, batch-traceable systems all the way to the processor. Every Australian-caught fish has a vessel, harvest date, and processing batch. Imported supply chains often lose this chain at the customs interface.

From 1 July 2026, you'll know

The Information Standard 2025 makes A/I/M labelling mandatory for hospitality. If a menu doesn't show country of origin, ask. If staff can't tell you, walk.

Sources

  1. Oceana global mislabelling meta-analysis Oceana (2021)
  2. AMCS DNA testing Australian Marine Conservation Society

See all citations on /research →

Read the labelling law

How A/I/M works and what to ask before you order.

Information Standard 2025